Setting taxi fares isn’t as simple as sticking a number on a meter. Behind every price is acareful balance between fairness for customers, sustainability for drivers, and the need tokeep a reliable 24/7 service running smoothly.

If you’ve ever tried to book an Uber in Great Dunmow, you’ll know it can be hit or miss — especially late at night or early in the morning. While Uber operates widely in cities like London, Chelmsford, and Colchester, availability in smaller towns such as Great Dunmow is far less reliable.